Speaker: Michael Treon, Director, Advertising.com Sales & Strategy
Date/Time: Monday, November 7th 2011 – 8:15 a.m.
Location: SENTRY CENTERS MIDTOWN EAST, NYC

I am speaking 11/7 at OMMA Display in NYC.  Come for breakfast and a discussion around what I belive are the three cores to building and evaluating both brand and dr platforms in non-reserved display.

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Quality, results and scale. Many in the industry believe you can only do two out the three well. Is it possible to have it all? We think so. Large-scale effectiveness begins with a foundation of quality inventory. But, placing ads on top sites only gets you part of the way there.  Real results come from optimizing down to the impression level. Then, once you have quality inventory, how do you leverage creative digital formats to drive engagement and response? It’s time to think about how to build performance into brand-building, creative formats so we can have our cake and eat it too.

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digital content · Digital Media · OMMA · Optimization