Terence Kawaja’s presentation for the IAB Networks and Exchanges Summit this week is below.  Super insightful look at the non-reserved media landscape as a whole. From networks to DSPs to data publishers the landscape of publisher, aggregator, optimizer and marketplace continues to stack across data, media, and creative. Terrific understanding and insightful look at the actual value behind the market which appears over-invested and ripe for consolidation.  Perfect point on Google, whose move into display has been quiet, but extremely thought out.

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Display Advertising · DSP · Exchanges · Google · IAB · Media · Non-reserved · Optimization