Terence Kawaja’s presentation for the IAB Networks and Exchanges Summit this week is below.  Super insightful look at the non-reserved media landscape as a whole. From networks to DSPs to data publishers the landscape of publisher, aggregator, optimizer and marketplace continues to stack across data, media, and creative. Terrific understanding and insightful look at the actual value behind the market which appears over-invested and ripe for consolidation.  Perfect point on Google, whose move into display has been quiet, but extremely thought out.

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Display Advertising · DSP · Exchanges · Google · IAB · Media · Non-reserved · Optimization

Updated take on Attribution Models in a Large Scale Analytics environment. Serious whitespace as Brian Tomasette points out, considering all the hype we heard a year ago on Engagement Mapping, and all the time since on demand and supply-side platforms, the need is there for a refined solution to Attribution. Not just a new a new tool to measure, but a new platform to leverage all the measurements on, a platform that shares space with the way we’ve come to execute media over the last year to 18 months. Check out MobtownLabs below.

These are great findings and our industry and marketers are much better served by knowing that these audiences are some new more robust pillars to stand on.mobtownlabs.com, Mobtown Labs

attribution model · Brian Tomasette · DSP · engagement mapping · Mobtown Labs